Trainings can be delivered at your office or delivered over WEBEX video platform.
COURSE 1 – 1 week
- Basics of designing well-converting marketing and sales funnels
- 3 pillars of a customer journey – service design, content funnel and sales funnel
COURSE 2 – 2 weeks
- Service and value proposition design in practice
- Practical implementations
- What to avoid?
- Why service design fails?
COURSE 3 – 2 weeks
- How to design content marketing funnel?
- How to connect service design and content funnels?
- Marketing automation
COURSE 4 – 2 weeks
- From content funnels to sales funnels
- How to design your service value ladders?
- Design of front-end offers and upsell streams
COURSE 5 – 2 weeks
- How to measure your funnel success?
- Customer value optimization
- Metrics to monitor