Trainings

Trainings

Trainings can be delivered at your office or delivered over WEBEX video platform.

COURSE 1 – 1 week

  • Basics of designing well-converting marketing and sales funnels
  • 3 pillars of  a customer journey – service design, content funnel and sales funnel

 

COURSE 2 – 2 weeks

  • Service and value proposition design in practice
  • Practical implementations
  • What to avoid?
  • Why service design fails?

 

COURSE 3 – 2 weeks

  • How to design content marketing funnel?
  • How to connect service design and content funnels?
  • Marketing automation

 

COURSE 4 – 2 weeks

  • From content funnels to sales funnels
  • How to design your service value ladders?
  • Design of front-end offers and upsell streams

 

COURSE 5 – 2 weeks

  • How to measure your funnel success?
  • Customer value optimization
  • Metrics to monitor